Together with the Group Communications team and a design agency, we refreshed the corporate identity for Tikkurila Group due to a new business strategy. The aim of the corporate identity work was to support the company target profile: Nordic, sustainable and modern forerunner with a human approach. The work was done based on insights we received from the company’s target groups through its research conducted and analyzed by me. I had the responsibility of defining core communications themes based on the corporate identity work for the coming years and developing a content plan based on these core topics for several target groups.
Case: Website renewed to convey the new identity
I was in charge of modernizing the Tikkurila Group website and press room based on the identity work and overseeing the responsive ux designed together with a design and digital agency. I had a major role in developing the new user interface and content structure. In addition to visual layout and responsive design, the site structure, functionality and content were improved also according to Combrend Webranking 2018 report and I already received a feedback from Comprend that our ranking will significantly improve in 2019. In addition, Pörssisäätiö (Finnish Foundation for Share Promotion) awarded our new site as the 2nd best IR site in 2019 among the Mid Cap Companies.
After the launch, I was responsible for managing the site development and training my team members to use the new CMS (Drupal).
Visit the new website: tikkurilagroup.com
Images and video: Tikkurila