Digital communications professional and concept designer with ten years of experience in international companies and an agency. Proven success in designing meaningful experiences for different audiences with customer insight and visual storytelling.
“I am passionate about working for more delightful encounters. I want to help people to be present.”
Emphatic approach: It’s natural to me to think from the customer’s point of view, spot needs and weak signals.
Eagerness to develop: I see easily the big picture and think analytically to iterate digital initiatives. I’m eager to learn more about digital tools and new design methods.
Visual storyteller: I love to design and create meaningful content based on customer and business needs. I’m able to find beauty around me.
Team spirit builder: I enjoy working in teams and my colleagues have described me as an enthusiastic communicator and creative problem solver with a contagious laugh.
I’m good at
- Concept design
- Customer experience
- Web content management
- User interface design and testing
- Marketing communications
- Content strategy and metrics
- Content marketing
- CMS administrator (Drupal, P4, WordPress, SharePoint, Sitecore)
- Working with Adobe Photoshop
- Social media management and training
- Inbound marketing and marketing automation
- Content creation in English and in Finnish
- Project management (Jira, VSTS, Slack, Trello)
- Analytics (Google Analytics, Meltwater, Mbrain, Hotjar)
- HTML basics
10 years of experience in digital communications and concept design
May 2017 – March 2019
Content Strategist, Group Communications, Tikkurila Oyj
Managed content strategy and digital content flow for the different target groups of Tikkurila Group and planned concepts for multiple channels. Also, I was in charge of the corporate web renewal project and the main administrator of the site that was awarded as the 2nd best investor site in Finland 2019. Proud of the Color Now 2018 concept designed for consumers. With the multi-channel concept, we were able to exceed our goals – increase media mentions, social media engagement and web conversions.
Nov 2015 – May 2017
Digital Content Manager, Marketing, Tikkurila Oyj
In charge of the B2C digital communications in Finland and the main web administrator of the content management system. Developed a content strategy, a content creation process and iterated concepts based on the results. With the new approach all the content strategy metrics were improved. During my years on the team, Tikkurila’s brand awareness grew significantly.
Aug 2014 – Nov 2015
Digital Marketing Specialist, Tikkurila Oyj
Tasks included producing attractive digital content for consumers and retailers. Responsible for web content creation, social media marketing, email marketing and developing digital concepts.
Aug 2013 – Aug 2014
Digital Communications Specialist, Stockmann Oyj, Seppälä Oy
Responsible for designing & implementing online concepts and e-commerce campaigns with targeted digital activities. In charge of the marketing automation system and process. Based on the data, produced daily content for different digital channels with html and Adobe CS programs.
Sep 2011 – Oct 2012
Communications Coordinator, Aalto University & Stora Enso
As part of Aalto University’s IDBM Program, together with a multinational team, we conducted design research and developed a rewarded concept in the Future of Packaging project for Stora Enso. Because of our innovative packaging concept for consumers, Stora Enso asked me to represent our idea in the Luxe Pack Fair 2012 in Monaco. Our project was awarded as the best IDBM project in 2012.
Apr 2012 – Aug 2012 and May 2011 – Aug 2012
Communications Trainee, KONE Corporation
Tasks included proofreading, creating content for online and print media, producing educative internal marketing material and presentation layouts, organizing events for press and clients, and representing KONE in public events. Due to quick learning ability, promoted as an admin of the global CMS (Sharepoint). Gained knowledge of long-term brand building in an international work environment.
Jun 2009 – Apr 2011
Digital Media Designer, Advertising Agency Jomena
Produced digital marketing campaigns, web services and communication materials for clients, e.g. Stalatube Oy, Forma Publishing Group, Unikulma Oy, Tapiola Group, Rukapalvelut and the Ministry of Employment and the Economy. Needed to learn multi-tasking and efficiency and to meet clients’ expectations.
Education in Design Management, Strategy, UX, and Marketing
Master of Science, International Design Business Management, Aalto University
Major in International Design Business Management (IDBM), minor in Dynamic Visualization Design.
My master’s thesis concerning Electronic Word-of-Mouth was awarded as the best marketing communications thesis in Finland by the International PR & Marketing Communications Agency Miltton in 2013.
Bachelor of Science, Marketing, Aalto University
Major in Marketing, minor in Information Technology Program (ITP): Strategy and Experience Design.