My goal is to design meaningful experiences with customer insight and storytelling.
The mission of the Tikkurila Color Now concept is to inspire consumers to create spaces that reflect their personalities and fulfill their dreams. Color Now is an international, multimedia content platform that supports the early Read more…
Due to my initiative and persistence, a content strategy and systematic content creation process were developed for Tikkurila together with a multidisciplinary team. Tikkurila offers a vast amount of instructive content to consumers, and my Read more…
Together with the Group Communications team and a design agency, we refreshed the corporate identity for Tikkurila Group due to a new business strategy. The aim of the corporate identity work was to support the Read more…
To impress the press audience with Tikkurila color range and expertise, I decided to partner with the awarded trend analyst Nina Bruun and creative art director Päivi Häikiö in 2018. We conducted visual reports from Read more…
As people become busier and busier in their everyday lives, extra efforts were needed to get influencers to participate in face-to-face press events that also boosts them to digital interaction. I utilized my concept development Read more…
As consumers value support during the painting project according to the research, I got the idea to start creating web articles on timely frequently asked questions taken from customer service reports on the Tikkurila website. Read more…